Laundry Day is a line of design-forward smokeware founded with a mission to change the visual narrative behind cannabis use. Founder Victoria Ashley, who uses cannabis as a natural sleep aid, came face to face with a notable gap in the industry after seeking out personal smoking pieces for years. While acceptance of cannabis use, for medical, self-care, and recreational use was on the rise, the products, packaging, and design continued to lack the creativity demanded by other categories. Therefore, Laundry Day created a mission to provide more approachable, design-forward products that dispel stigmas, redefine outdated expectations, cater to modern voices and elevate and expand the industry’s status quo.