BEAMS BOY, launched in 1998, was made as a sub-brand from Japanese-founded cultural brand BEAMS PLUS, for women who love the functionality of men’s fashion. Taking underpinning influences from the main brand, and their ode to American post-war college and streetwear styles, BEAMS BOY, creates a selection of garments centred around the men’s heavy duty and durable pieces, styled with unique appeal for women.

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